Friday, 8 January 2016

Research and planning: Drafts for Advert



Advert


To make sure we created a conventional advert that appealed to our intended target audience, it was important that we created drafts of our work and receive feedback on them. Receiving feedback on our drafts allowed us to analyse and review our use of conventions, what worked and what didn’t. Below are the drafts that my group and I created.

Draft 1:





The positive criticism we got were:

- Image of the diamonds are good
- Ideas compliment each other well

The constructive criticism we got were:

-         Album name/ artist name
-         Key information missing
-         Artist image

-         Does not compliment digipak

Draft 2:





The positive criticism we got were: 


- Typography more consistent and relevant to artist/genre
- Colour scheme works & compliments digipak

- Key information present


The constructive criticism we got were: 

- Not enough gold in typography
- Song outlines are too faint

- All space has not been used


Draft 3:




The positive criticism we got were: 

- Key information stand out 
- all space used
The constructive criticism we got were: 

- artist image


From the drafting process we have received critical opinions from a person experienced in media which fine-tuned our connotations to genre characteristics, mise en scene and theory.

Conclusion:
To make sure we created a conventional advert that appealed to our intended target audience, it was important that we created drafts of our work and feedback on them. We created two in total and this process allowed us to analyse and review our use of conventions, what worked and what didn’t. Below are the drafts that my group and I created. 



1 comment:

  1. Proficient evidence to show how you and your group have drafted the advert well.

    To improve;
    -how has this drafting process been beneficial?
    -what do you need to do for the final product now?

    ReplyDelete