Research and Planning: Creative brief for Advert

Creative brief for Advert

Who is he?

Frankie Felone is an American rapper who launched his career from performing in local rap battles and making mix tapes in his home made studio. As his reputation grew, he started being hired to perform at urban   festivals and soon headlining shows Eventually he was known for creating a new sound, experimental Hip hop, which created a new audience for him leading him to get signed to a major label company Esoteric records due to the co-founder witnessing his raw talent several years ago. From here, he started to play more of a dominant role for the company where he would write, produce and direct videos for other artist's music. This then enabled him to expand his reputation and name on the Hip hop scene. As he went from performing in small clubs to arenas, it enabled people to know what his music was about and even though his videos were rather commercial, his lyrics were quite niche at the same time resulting in international fame on the Hip hop scene, there is definitely a demand for his 3rd album release.

The advert concept what is it?

We want to create an advertisement that best represents star image in order to pull in a variety of different audiences from the international hip hop scene. We want to create something that will appeal to our audience and also that will reflect the genre we are making our music video for, ‘oh well’. The advert poster will be a very illustrative of his fame and what’s going on at the present time rather than his past or what he wants to work towards. Now that he has a strong and large fan base, this poster is specifically to appeal to them as they can feel closer towards our artist. We are creating this advert as we want to maintain his star image: this in turn will boost our chances of having a music video on the top 10 charts.

Why are we doing it?

Felone's 3rd studio album will bring success to an international audience and the digipak creation will help in order to do this. The art work on the album cover will be crucial in our success. The consumers should be able to understand the values and ideologies as well as the themes the artist is trying to portray. The pictures, typography and backgrounds will allow us to communicate visually to our audience. The theme of the album which is ‘about his fame’ will allow the consumers to understand the Hip-hop genre, without even having to listen to the music. In more technical terms, we are investing in synergy to enhance the promotion of the album due to the rise of globalization, allowing content to be seen through multiple media platforms. 

Comparable products

Album release: 18th June

Sales of album in first week:  630,000

Album release: September 14th 2009

Sales of album in first week: 2,400,000

Audience:

We want the audience and the consumers to feel like they can understand the artist and enjoy his music to live their lives and get over their problems. The target audience should be able to build and develop a relationship that is different from other artist as this one is about getting to know your true self.

How will we know I worked?

We will know if our album was successful from the sales. We will compare these alongside our sales figures to enable us to see if our album was a hit. Following on, we will be hosting a focus group to allow fans and consumers to look at our first drafts and give us there feedback on our album designs. From there criticism we will know ways in which we can improve.

Launch dates:

- Press campaign: 6th January 2016

- TV Launch: 10th January 2016
- Album Release: 15th February 2016