Research and planning: Drafts for Digipak

Digipak

In our groups, we planned out what our digipak will include, as this is our first digipak we created drafts of our work and received feedback on them. This helped us to make sure that we created a conventional digipak that appealed to our intended target audience. We researched about other digipak examples that helped us to have an idea of different type of digipak's that is conventional to the music genre tat we are doing. Also, we created two digipak's in total and this process allowed us to analyse and review our use of conventions, what worked and what didn’t. Below are the drafts that my group and I created.

Draft 1:

The positive criticism we got were:

-         Like the image of the skull

-         Typography is good

-         Ideas are relevant to genre 

-         good colour scheme

-         sketch of skeleton is creative

The constructive criticism we got were:

-         Panel missing

-         On the back, space not filled

-         Key info missing

-         CD inserts does not look consistent with other panels

- Inconsistent typography

-         Inside does not correlate with other sections

-         Too basic; consider more backgrounds/images

Draft 2:

The positive criticism we got were: 

- Consistent with the advert style

- Better typography

The constructive criticism we got were: 

- CD image needs to be selected better

- Provide some star image

- Key conventions missing from the back

Draft 3:

The positive criticism we got were: 

- Better consistency with front and back

- Colour scheme adjusted to a better genre convention

The constructive criticism we got were: 

- Still needs star image

- Change typography for the production info

- Make barcode stand out more

- Edit coin to suit the campaign

Conclusion:

Overall, creating two drafts for our digipak has allowed us to improve on our editing skills. Receiving feedback on the first draft that we created helped us to create a better digipak for our final draft. Our first draft was very simple and did not include star image, this digipak wouldn't be successful because it does not promote the artist and the typography used for each panel is plain and does not collaborate with each other.