Research: Diverse Music Videos

Diverse Music Video

What are music videos:

Music videos are used to present a type of genre and its music, it promotes the artist and the album. Diverse music videos are likely to be concept and narrative based with the narrative being unclear for the audience to understand. Diverse music videos are only shot and directed by certain people and this is why, they differ from mainstream music videos.  

Chris Cunningham

Chris Cunningham creates  music videos that are very disturbing for the audience, Cunningham's videos have no clear narrative which makes it hard for the audience to understand his videos. He is known to work with deformative ideas, for example, he created a PlayStation clip that was focused on a young teenage girl. Her looks indicate that she has a illness because of her appearance, this can be offensive towards the audience but it also does interest them because no other artist has created or produced videos like Cunningham. 

The camera captures the human looking sing to the song, this is very creative because it represents Bjork's (the artist of the video) star image as very unique, the director has come up with a idea that does not make sense to the narrative of the song which makes it interesting to watch and listen to. 

The audience for this video will be very confused but her loyal fan base will want to watch it again. This music video has won multiple credits for example; MTV music video awards, gave their break though video to Bjorks music video because it was very interesting from the use of cinematography.

Chris Cunningham is known to use decorative ideas in his music videos and for this music video he has captured a couple fighting while being naked. i think that he's trying to show the profession of life and how the world has developed in many ways. 

The type of characters Cunningham has used, suggest that this idea only works on niche genres because the narrative is not clear to the audience so for him to use different characters show that he wants to get audiences attention and this idea will not work on mainstream videos because the audience will not enjoy it as it is not what the want from an artist. 

Micheal Gondry

Micheal Gondry is also a very popular artist in the music industry, however his music videos are not as disturbing as Chris Cunninghams. Gondry's work is mainly based on techno dance, most of his video are mentally challenging. 

This music video is called 'The white strips' the way Gondry has used long sots to capture the two performers, it shows that the music video is very fancy and unique because no other artist has used this performance in their music videos. The visuals is very rhythmic as the beat gets faster the audience sees the female artist playing her interment in different positions. this is entertaining for the audience because it shows the music video is very natural as Gondry has not used any editing techniques. 

Moreover, this video is a memorable music video because it is very natural. The use of filming, allows the audience to understand the relationship between the visuals and lyrics. Also, Gondry has used no cuts while filming, this indicates that he did have to make sure that while recording every time that every dancer was in place. However, this also shows that Gondry had a low budget for this music video because the entire music video is located outside a city which suggests that he didn't have to pay money to rent a place out to film. Star image is very unique in this video because the audience only sees the artist towards the end of the clip, the dancers are shown throughout the video. 

Gondry works with mainstream artists such as Kylie Minogue, in her music video the audience is confused because the way the video is capture links back to the lyrics. This music video is very unique for mainstream audiences because no other artist has created a video like this so it appears to be different to them. 

The artist doesn't loose the audiences attend as she is dancing and singing at the same time, her appearance is very different from her other videos as the audience is always used to seeing her glamorous. 

Advantages and Disadvantages of Diverse Music videos

Diverse music videos should stay away from mainstream music culture

I do agree that diverse music videos should stay away from mainstream music culture because diverse music videos aim at different audience where as mainstream music cultures aim from the early teenage stages and onward. Diverse music videos are entertaining because the audience expects something very unique where as mainstream music videos are very basic and similar. 

Conclusion

Overall, when creating my music video I will be including some of Michael Gondry's ideas as I will not be able to work with him. I find his work very unique, I think that if I create a music video that is from a pop song then his ideas will make my music video stand off because its very simple but interesting.