Planning: Editing

Editing

It is important that we plan how we will edit our music video because while filming, we will know what type of angles to film so our editing works smoothly over the video. 

Slow motion editing:

Slow motion editing will be used at the beginning when the camera focuses on the male artist's upper body walking of him in the lift and also in each different location to show iconography before the artist entering the room. I have chosen this to do this in the lift because it almost creates a sense of tension as we want to know who is in the lift. This allows the audience to have an idea of the male artist being confused and discombobulated as a stimulus before the actual narrative within the music video starts. Showing the iconography in slow motion also allows the audience to identify what kind of setting there is before actually seeing the artist there.

Jump Cut:

Jump cut will be used in our video to help emphasis the transformation of our male character artist. This editing technique also helps to represent our theme in the music video which is creativity. The music video that influenced us to make this choice was the music video of Big sean's song featuring Kanye West and Drake, 'blessings'. The reason is because lots of jump cuts were used to enhance the feelings he was showing in the video.

Fast editing:

This is another editing technique that we plan to use in our music video. The reason being is to build up the tension of the male artist and characters and their hard work as well as their creativity and imagination. fast editing, will be mainly be used to build and portray the action between the male character and his work. The video that influenced our decision was school boy q featuring Kendrick Lamar 'collard greens'.

Fade to black:

fade to black will be utilised when we use our artist at the end to pose for a magazine with the female models. As the instrumental of the beat slowly fades away so will the image of the artist, turning into a black screen. the purpose of this editing technique is to prove to the audience that there is a string presence around him.

Overlay:

The overlay editing technique will be used when the artist is in the car being driven to the next location. This will show the multi-talent of my artist so the audience will admire him and this will enhance his star image. we also realised that by using this techniqueI it make the visuals flow and change in a relaxed manner.