Planning: Outline of narrative

Outline of Narrative

What was the task? Why you did it?

As a group our task was to analyse the lyrics of the song, which allowed us to understanding the meaning of it. By conducting this task, myself and my group now have a idea on how we will be linking the visuals of the music video to the lyrics. Knowing the meaning of the lyrics was very important because now we are aware of how we can present our artist, in order to entertain our audience. The lyrics of the song illustrates that the artist is independent and he doesn't have many friends, the lyrics 'Moving on everyday improving on' show that the artist is trying to become successful. So in our own music video we will make intersexual references to key events that happens in his life and we will be showing the digi-pack as an event of him becoming successful. 

Applying music video to theory:

Goodwin

• We will be using star image as the narrative revolves around the artists’ life in the music industry.
• An intertextual reference is made to his life with the promotion of the digi-pack within the video.
• Genre characteristics are not being precisely followed, though the setting of a recording studio may apply.

Dyer

• Most of the video will be performance-based. Some concept shots at the beginning during the meeting scene.

Mulvey’s ‘Male Gave’

• Our genre is known to sexualise women, however out video challenges this trait as there is no focus on women, nor sexual themes.

Adorno

• The artist is alluding to the ruling-class through encouraging morals of success and wealth.

Video narration:

The video will begin with abstract shots outside the office, then followed by the extra characters in the office whilst we hear the start of the instrumental to 'oh well.' As video idea consists of one main scenario (with different locations) and is more of a concept song as it doesn't naturally relate to the lyrics. The visuals of the artist will begin as soon as the lyrics come in as part of his performance. It will have some sort of narrative however showing a young artist and his everyday life in the music industry which includes; meetings for his next album cover which will be shown in an office with his fellow colleagues, briefly recording music with a producer; shooting a music video within back up dancers etc. and even photo shoots for top magazines. an example of when a narrative visuals will be shown is when. the idea of inputting the narrative concept idea will come in where he say lines such as "no shades of grey here my outfit is jet black." its essential that in this line we go with what the artist is saying therefore through editing we will have the characters appear to change clothes instantly from a smart attire to a more retro urban one. We decided the idea of these visuals would be a much better option for the audio rather than a typical of the artist partying or going to a club which is why we plan to show the artist as a hardworking individual to have a positive impact on the youth viewing this music video. Because it will be more concept based, there wouldn't be much of a story or a message behind the music video, it will simply consist of his everyday life instead. the idea of concept visuals will be utilised when the chorus comes in where we will show urban areas of London to represent the genre.

Conclusion

Doing this post was highly important for myself and my group because it allowed us to decide on a final idea that we are all happy with. We also spoke about the structure of the song and how we will be shooting different scenes.