Research: Music Channels

Music Channels

Music television is a type of television programming which focuses on playing music videos from bands and artists. There are a range of different channels as in today's society most people prepare to listen to the updated tracks lists over music channels. Music channels are also free so there less people want spend money on buying CD's. Music channels are very popular today because mainly teenagers like to listen to the latest songs which also means that new artists become more popular and this helps artists to gain more audiences. There are different music channels in the UK, that the audience could watch:

1. Kiss
2. Sky Sports 
3. Radio 1
4. Stars Tv
5. Viva 
6. 4Music 
7. Magic 
8. Heart 
9. Flava 
10. Heart Tv
11. Bliss 
12. Capital Tv

MTV has sister channels that are suitable for different audiences, for example there is; MTV Hits, MTV Base, MTV Dance, MTV Live, MTV Hit. These channels are called sister channels as they are attracted to MTV. the sister channels aim at different audience such as MTV Dance is mainly aimed at music clubs, where as MTV Hits plays chart music which is aimed at ages 15 and over. As music videos are not as entertaining, music channels need to rely on shows as well. This allows them to keep their audience entertained. MTV has many sister channels because they target at a wider audience which these audiences have different expectations. MTV meet these expectations so they become more popular in the market from other music channels that do not have as many sister channels.

Advantages of having so many music channel:

• Music videos promote the artist and this helps them to become popular and known when their music is played in various music channels 
• Music channels make it easier for the audience to connect to the artist 
• Music channels establish the artists popularity as there are various music channels and people could find out new artists
• The viewer is entertained by the artist
• The music industry becomes more successful and earns more money
• The artist earns more money as well because as their music is being played on music channels, new fans will want to buy the single/ album if they like the artist

Disadvantages of having so many music channels:

•  Music channels are no longer playing music as much and try to appeal to a larger audience by playing Shows and festivals as well

Conclusion

For my music video I think that 4Music would play my music video because as I will be creating a niche music video I will use clips that may not be suitable for MTV to show as MTV have a wider audience starting from the early teenage stage. I need to consider the music channels that will play my music videos because I have to ensure that I target my album at the right audience. If my music video contains any use of weapon/ drugs, then this will be affect the viewers of MTV because they will not like the fact that this music video is being shown as younger teenagers tend to watch MTV.