Research: Genre

Genre

The genre of a music video is the caterogy that the song goes under. There are so many different genres which verify from; Hip-hop, Country, Rock, Indie, Techno-Film and so on and therefore by having different genre's in categories it allows people to find what they like and dislike about that genre. Genres can be identified through the lyrics and the rhyme of the song. For example, if the song is from the 'Rock' genre then it consists of leather jackets, ripped jeans, boots and dark hair/ makeup. This type of genre has specific locations that allows the audience to understand that the song comes from a rock background. As normally, the locations of Rock music videos are dark places such as tunnels or rooms/ concerts. 

On the other hand, 'Country' music film their locations around the narrative of the song. Such as, Miley Cyrus is many songs that fell under the Country genre, her song 'Hoedown Throwdown' is located in a barn and the characters dances relate back to country music as they are dancing with western dance routines. In the music video, the artist has presented that she has produced a country song by the way she has dressed up, she has sued western fashion clothing such as summer dressers and boots. 

Pop genre music videos are located in clubs, shopping centres and big houses. The audience could identfy that if a music is from a pop genre because of the way the rats is presented. For example, the way Lady Gaga dresses shows that she creates pop music because her fashion indicate that she is modern and fun. 

Niche music videos: 

The Weeknd is an artist that produces niche music videos, he creates natural music videos by the way he uses editing and filming techniques. His music videos do not have common conventions of a mainstream music video. The way the artist has dressed shows that he produces niche music because he sent wearing any expensive jewellery or chains. The location of the video shows that he isn't introsted to present himself as a wealthy and powerful artist. 

Mainstream music videos:

An artist that makes mainstream music videos is Kanye West, as his music videos have a lot of editing techniques that are not as realistic. Goodwin's theory links back to Kanye West because in his videos the artist is presented as a powerful and strong male character, his clothing and jewellery has an impact on the audience because they could be inspired from him. 

List of genres, key conventions and target audience:

1) Video: Bring me back to life. Genre: Rock

The genre of this music video is 'Rock,' it is conventional to a rock music video as from the characters use of clothing and the filming and editing techniques. the music is up beat and very fast, this is conventional to a rock music video because as a audience from a Rock music video, we except a very dark and dull location. The close-ups from the female artist in a room allows the audience to understand the surrounding of the music video. Moreover, the target audience for this music video are more white male individuals at the age of 16-26 years old.  

2) Video: Let her Go. Genre: Indie

On the other hand, genres like Indie have conventional themes such as a relaxing and calming setting. The target audience for this music video is mainly 16 to 25 years olds because indie artists mainly produce songs that are emotionally related to the minds of young teens and late mids. 

3) Video: London City. Genre: Underground Rap

Underground Rap is mainly targeted at the ages of 16 to 21 year olds, this is because the music videos are realistic to the typical everyday life of teens. As this type of music videos has a limited budget it doesn't attract older individuals because it does not look professional to them. Music videos from the underground rap genre are conventional to mainstream music videos because their audience expected the artist to set up the video in a realistic location such as house parties or on the streets. This is conventional to a underground rap video as most mainstream rap videos use the same editing and filming techniques. 

Mainstream and niche genres:

The table above, indicates the different genres and how they are conventional to mainstream and niche genres. 

Importance of genres for the audience:

It is very important of genres for the audience because it dedicates what artists produce and put out, as there are different music genres it allows the audience to build their knowledge about music and helps them to find what type of music, they enjoy listening to the most. Also, if the audience likes that type of genre then they will always ho back and list to the artist that produces music for that specific genre. 

As artists have an world wide audience, they can produce different songs that go under different genres, this will help the audience to know that the artist will produce a song for different 

Conclusion:

Overall, when producing my own music video I would like to create mainstream music video, from the Pop genre. I have chosen this specific genre because I believe that I would be aiming at a international audience. When recording my music video, I would be able to present my character effectively showing that he/she is from a pop genre, and  I will be doing this by the use of clothing, I will want my artist to wear modern clothes such as suits for males and causal sporty/ smart dresses for the females.